Whether you are new to lead magnets or want to try a different approach, getting the content right is key.
It is often also a big obstacle:
- What is the right lead magnet for me?
- What do I need to include?
- How can I find the time to do it all?
Lead Magnet Gold draws on years of experience of writing websites for small businesses and shares that wisdom to help you create a website that is right for you. In a few short hours you'll:
- Know what kind of website is right for you
- Feel confident to create the content for your lead magnet
- Have all the tools you need to plan, create and build a lead magnet that works!
Do you feel baffled about lead magnets?
You've been told you need one...
... but don't really understand what it is or why it can help you grow your business
You have tried to create one ...
... but you don't know what 'good' looks like or how to set it up
You have a lead magnet...
... but it isn't working for you. No one downloads it or answers the call to action
You feel stuck, frustrated and overwhelmed...
... and don't know which way to turn
Here's the thing....
Having a lead magnet is a great marketing tool for small businesses. You can use it to generate leads and help them see what you do. But unless every part of the lead magnet funnel joins up and is carefully targetted, any leads you do get, won't turn into clients.
Whether you have a lead magnet already or are just getting started...
...the right content turns visitors into leads and leads into customers
Want a lead magnet that works?
And are you...
- Hiding behind "I don't know how..."
- Afraid of the technical jargon
- Making excuses because it feels "too hard"?
And now, because you've put it off for too long, has it turned into a huge and impossible task that leaves you feeling overwhelmed at the prospect?
So what can you do?
If you look online the advice is mixed, confusing and contradictory.
Articles tell you that "content is key" but don't explain how to turn your wisdom into a lead magnet that won't give away all your expertise but is attractive to your target.
Training courses all promise a quick fix and then disappoint
What you NEED is..
- An understanding of what works
- Simple step-by-step guides
- The confidence to create and maintain your own content
- Up to date advice on emerging technology.
That's why we created LEAD MAGNET Gold!
I get it!
When it comes to Lead MAgnets, there are so many doubts and fears and questions
I get it!
When it comes to lead magnets, there are so many doubts and fears and questions
I don't know how to get started
In Lead Magnet Gold we've got a whole section on the basics - so you can work out what you need for your lead magnet
I already have a lead magnet - I just don't know if it is working
That's great. Lead Magnet Gold works just as well if you have an exisiting lead magnet as if you are starting from scratch.
There is so much to a Lead magnet, I'll never be able to finish it.
This is a common concern - and one we can help you with in Lead Magnet Gold. We'll help you plan and give you practical advice on what is essential to get your lead magnet live (and what can be done later).
Isn't it better to use AI?
We discuss AI in Website Gold so you can make an informed decision on where and when to use it. What we do know is that websites with AI written content are at least 50% less effective* than those with good quality content.
Let's turn those doubts and Fears into Opportunities!
Let's Turn Those Doubts and Fears into Opportunities!
*Source - NPDigital, Nov 2024
Ready to Get Started?
Here's what's included in
Website Gold
The course includes...
- Twenty bite-sized videos – giving you nearly two hours of expert coaching and advice on how to create great lead magnet funnel
- Comprehensive worksheets - allowing you to plan and create the content for your lead magnet
- Ideas and suggestions - so you know what to include on your lead magnet and things you can consider in the future
- Advice on how to plan your time - which means you'll be able to complete the content for your lead magnet with ease
And, the chance to join our Lead Magnet Gold Community or work with us directly for more specialist support.
The secret behind Lead Magnet Gold
Great content for a Lead Magnet isn't just about the words you use. There's more to it! A lead magnet that shines and gives prospects the confidence to take the next step comes from
- Knowing exactly who you want to reach - so your content responds to that
- Placing your lead magnet within the context of the wider marketing strategy - so you know exactly why you are launched the lead magnet and what it is you want to set as the next step
- Treating each phase differently and pacing yourself - rather than feeling you have to do it all at once.
And that's what we cover in Lead Magnet Gold, so you get the results you want which are right for you. The course includes easy-to-follow steps and all the tools for success, covering:
- Lead Magnet Basics – starting with the fundamentals and working out the who, why and what for your lead magnet
- Stage by stage guides - stepping through the typical componetns of the lead magnet funnel to help you work out what to write
- Quick demos of the tools – so you can make good decisions on what tools to use to build and monitor your lead magnet.
Plus, you’ll have lifetime access to all the videos and worksheets to help you revise your content whenever you need.
The course curriculum
Loading...
Take a Peak Inside - Watch the First Video
It Couldn't be Easier....
Hit the button to checkout
Log into your account from the email confirmation
Watch course content and
complete the exercises
Create Website Gold for your own business
Client Success Stories
I cannot express how impressed I am with its detail and structure.
The tool is incredibly user friendly making the process of content creation so much smoother and more efficient. It has significantly improved the quality of my website’s content by providing valuable insights and suggestions.
Website gold has become an indispensable part of my content strategy, enabling me to craft engaging and effective content effortlessly. Cate truly understands the needs of your website’s words and the impact that can bring.
— Ben, Moon Digital Design
This course is for you if...
You are setting up a lead magnet for the first time and want to know what to write
You have a lead magnet already and want to give the content a refresh.
You are willing to invest the time to create content that shines.
This course is NOT for you if...
You want someone to write and build your lead magnet for you (visit creativewords.cc if that's you!)
You are already getting more leads than you can handle from your existing marketing
You don't intend to invest your time in following the course and completing the exercises.
Frequently Asked Questions
How do I register for the course?
Just click the link above to be taken to the checkout page. You'll be invited to create your account and then pay by credit card.
Your login details will be emailed to you and all you need to do is sign in and your course content will be ready and waiting for you.
How long will I have access to the videos?
You have lifetime access to all the content.
That means you can complete the course at your own pace and also revisit it whenever you are planning a new page or to give it a revamp.
How long does it take to complete the course
That's up to you. Because you have lifetime access, you can do this at your own pace.
The course itself consists of just less than 2 hours of video content. To complete the worksheets (creating your plans and outlines) takes up to a further two hours. For each part of the lead magnet you write, we recommend allowing yourself two hours (not necessarily in one sitting!).
DO YOU COVER ALL THE OPTIONS I NEED FOR MY LEAD MAGNET?
Depending on who you are and your goals for your lead magnet, you might need different options.
Lead Magnet Gold helps you plan what you need and then steps you through what to put on the most common components most people need.
WHY DID YOU CREATE THE COURSE? WHY NOT JUST WRITE THE CONTENT FOR ME?
We can do that. Creative Words, my main business specialises in writing lead magnet content for businesses and then setting it up.
But I realised that not everyone has the budget for that. And some people want to write their content for themselves but lack the knowhow.
So I set up Lead Magnet Gold so they can benefit from our experience while still having a lead magnet that shines.
WHAT IF THE COURSE DOESN'T Work?
That's never happened yet! We've included as much detail on this page as possible for you to see what is included and be sure it will be a good fit before you buy.
Plus there are options included in the course for you to book time with me once you've completed the course, so you can see what else you can do for an even better lead magnet.
Other popular courses from Creative Words
Book Writing Gold
from £350
The Ultimate Author Academy - buy a single module or the entire academy and become the author of a book to be proud of.
Demystifying Content
£120
Everything the small business owner needs to create a content plan and that is right for them and engaging for their audience.
60-second Gold
£35
How to create a 60-second networking pitch which is different, memorable and fun.